SAFE AT HOME
The Lancashire Constabulary approached Nootro Brands to create a brand and marketing campaign to alert the Lancashire public about the wave of burglary crimes hitting the county.
The Nootro Brands team created the ‘Safe@Home’ brand and used direct marketing and Out of Home advertising, creating a concept that played on the emotional side of having your home broken into, with eye-catching photography and a consistent message throughout – ‘It’s not what they take, it’s what they leave behind.’
We created a suite of downloadable posters and leaflets for the public sector to use, as well as exhibition stands, bus advertising, and postcards. The campaign was a great success and is still being used and continues to be a great platform to keep the public informed.