A NEW CAMPAIGN
The office of The Lancashire Police and Crime Commissioner needed to inform and educate the residents and businesses of Lancashire about the dangers of cyber attacks and how best to avoid them.
BEING CYBER WISE
Starting with a simple and eye-catching brand and colour palette, we developed a full campaign portfolio of materials to be delivered to the whole of Lancashire using the acronym ‘WISE’ to get our message across.
Working closely with the Police and Crime Commissioner, we rolled out creative for exhibitions and events, social media videos, press advertising and merchandise intended to support a stand-alone website educating the public about the facts, pitfalls and how best to fight Cyber Crime.